Africa’s Storytelling Renaissance

The world doesn’t just run on data, it runs on stories that earn trust, raise funds, and inspire action.

Story X Lab is a 12-week incubator training Africa’s next generation of corporate storytellers; blending journalism, media, advocacy, and AI-powered tools to shape narratives that move industries, communities, and nations forward.

From narrative design and AI tools to branding, monetization, and real-world campaigns, every participant graduates with a portfolio and opportunities for placement.

Because storytelling is Africa’s missing infrastructure, and those who tell the best stories win.

Find out more on the Mswitch Creative Hub website here